YourAdChoices
Tools for Consumers
Consumers have the ability to control the use of identifiers on every device and browser they use. These choice are an inherent part of the Digital Advertising Alliance’s (DAA) Principles which are used by the U.S. digital advertising industry to collect data responsibly for advertising purposes while providing consumers with privacy protections.
YourAdChoices
Email Token Tool
Consumers can send their identifier to participating companies to opt out/revoke its use for interest-based advertising and other applicable uses under the DAA Principles for digital advertising. Consumers can opt out of some or all listed companies.
AppChoices Tool
Consumers can also download the free AppChoices app for control over how information about their interests are used for in-app advertising on their mobile device.
Available for iOS and Android.
WebChoices Tool
Whether consumers want to exercise control on their desktop or mobile browser, the WebChoices tool helps them make choices for a broad array of companies.