A traditional identifier typically used by a third-party and associated with a device (individual level).

CTV ID

An ID associated with a connected TV (CTV) and specific apps (household level).

Hashed Email

Also referred to as a token ID. It is a pseudonymized, authenticated identifier that does not allow an entity to infer, discover, or otherwise identify the individual associated with the ID (individual level).

IP Address

An ID associated with an IP address (household level).

Mobile (MAID)

An ID associated with a mobile device (individual level).

Universal ID

A unique identifier (user ID) that identifies the user across the supply chain without syncing cookies (individual level).